This year, the pineapple in Xuwen County, Zhanjiang City became popular. The topic of "every 3 Chinese pineapples comes from Xu Wen" has become a hot topic on Weibo. This is the "hometown of pineapples", with 350000 acres of pineapple fields. It can produce 700000 tons of pineapples per year, accounting for 40% of the country's pineapple production.

Chen Ruyue, a native of Xuwen in Zhanjiang, grew pineapples for his ancestors. He returned to his hometown and started a business in the pineapple industry for nearly 6 years. Nowadays, he is known as the "new farmer" and has gone through the transition from slow selling to hot selling of local pineapples. Chen Ruyue upholds his initial enthusiasm and is committed to the cultivation, cultivation, and sales of new varieties of pineapples, making Xu Wen's pineapple fragrance spread to the world.

Returning to hometown for entrepreneurship

Before returning to his hometown, Chen Ruyue had been working in Guangzhou for many years and had bought a house to settle down in a big city. Recalling his resignation and returning to his hometown to start a business, he smiled and said, "I still don't know where the courage came from

In fact, this' courage 'is not a thoughtless plan. Several generations of Chen Ruyue's family have grown pineapples. When he works in Guangzhou, he often hears his parents talk about trivial matters in the fields, saying, "Pineapples cannot be sold, prices are unstable, and there is no purchaser coming. Chen Ruyue began to search for foreign buyers, but unexpectedly, within a month, foreign buyers came to her doorstep. Finally, thousands and hundreds of acres of pineapples from my family and friends were sold and sold abroad at a relatively high price.

In the past few years, Chen Ruyue saw the business opportunity of pineapple cultivation, and the desire to return home and start a business began to brew in her heart.

Chen Ruyue is a college student who walked out of this red soil area. "Doing agriculture requires empathy. I grew up eating pineapples and have feelings for this red soil area in Xuwen." In 2012, he led six villagers to register the "Nuoxiangyuan Cooperative". In 2016, Chen Ruyue officially returned to his hometown and began large-scale planting pineapples in Xuwen.

At present, the Nuoxiangyuan Cooperative has the ability to raise seedlings, plant, package, and market, and the pineapples grown are exported to countries such as Russia and Kyrgyzstan. On May 6th this year, Nuoxiangyuan Cooperative achieved a "zero breakthrough" in cross-border e-commerce exports, with 10 tons of approximately 30000 US dollars worth of Xuwen pineapples exported to Dubai, United Arab Emirates within 24 hours.

The 'Instability' of Planting Pineapple

Qujie Town in Xuwen has the largest pineapple trading market in China. The bustle of the small town began after the Spring Festival and continued until a few days after the Qingming Festival. During those days, the whole town was bustling with noise, and fruit merchants, boats, and carts from all over the country arrived.

And this bustling scene is also inseparable from the busy figure of Nuoxiang Garden.

Although the market for pineapples has been relatively good this year, Chen Ruyue believes that the cycle of high yield but poor harvest, and even huge losses, is still ongoing. Among them, price is one of the factors affecting the unstable sales of pineapple. The price of pineapple is mainly influenced by supply and demand. Compared to previous years, this year's prices are the best, with the highest prices after the Spring Festival and around the Qingming Festival, selling at 2 yuan per kilogram. Some pineapple intermediaries can even sell for nearly 3 yuan per kilogram. But as we enter May, the prices are decreasing day by day, and the fluctuations within the day are also significant.

All the pineapples are piled up for sale, and they will definitely not sell at a good price. "Chen Ruyue believes that Xu Wen's current pineapple cultivation varieties are too single, with Bali accounting for over 90%. The ideal state is that it exists in the middle, high, and low ends, and the growth cycle is also divided into early, medium, and late ripening, forming a pineapple matrix. This year, the market for pineapples is relatively good, and the purchase price in Bali can be as high as 2.5 yuan per kilogram. Varieties such as Jinzhuan pineapple and Qinglong pineapple can be sold for 6 yuan per kilogram.

In Xuwen, buying and selling pineapples is also like opening a "blind box" - if it comes to water pineapples, it is difficult to sell or sell them at a lower price. Nowadays, the cooperative has introduced new varieties, including MD2 golden pineapple, Tainong No.4 hand torn pineapple, Tainong No.16 sweet honey pineapple, Tainong No.17 golden diamond pineapple, Tainong No.21 golden pineapple, Tainong No.22 watermelon pineapple, Tainong No.23 mango pineapple, etc. from overseas.

Not all good pineapples can match the price they deserve. Chen Ruyue introduced that the pineapples ordered usually take a period of time to be picked, and the price of pineapples may rise or fall while waiting for maturity. By the moment the fruit is picked, the price is already gone.

Xuwen is a blessed land, and the pineapple industry needs to be expanded and strengthened

Qujie Town in Xuwen has the largest pineapple trading market in China. The bustle of the small town began after the Spring Festival and continued until a few days after the Qingming Festival. During those days, the whole town was bustling with noise, and fruit merchants, boats, and carts from all over the country arrived.

And this bustling scene is also inseparable from the busy figure of Nuoxiang Garden.

Although the market for pineapples has been relatively good this year, Chen Ruyue believes that the cycle of high yield but poor harvest, and even huge losses, is still ongoing. Among them, price is one of the factors affecting the unstable sales of pineapple. The price of pineapple is mainly influenced by supply and demand. Compared to previous years, this year's prices are the best, with the highest prices after the Spring Festival and around the Qingming Festival, selling at 2 yuan per kilogram. Some pineapple intermediaries can even sell for nearly 3 yuan per kilogram. But as we enter May, the prices are decreasing day by day, and the fluctuations within the day are also significant.

All the pineapples are piled up for sale, and they will definitely not sell at a good price. "Chen Ruyue believes that Xu Wen's current pineapple cultivation varieties are too single, with Bali accounting for over 90%. The ideal state is that it exists in the middle, high, and low ends, and the growth cycle is also divided into early, medium, and late ripening, forming a pineapple matrix. This year, the market for pineapples is relatively good, and the purchase price in Bali can be as high as 2.5 yuan per kilogram. Varieties such as Jinzhuan pineapple and Qinglong pineapple can be sold for 6 yuan per kilogram.

In Xuwen, buying and selling pineapples is also like opening a "blind box" - if it comes to water pineapples, it is difficult to sell or sell them at a lower price. Nowadays, the cooperative has introduced new varieties, including MD2 golden pineapple, Tainong No.4 hand torn pineapple, Tainong No.16 sweet honey pineapple, Tainong No.17 golden diamond pineapple, Tainong No.21 golden pineapple, Tainong No.22 watermelon pineapple, Tainong No.23 mango pineapple, etc. from overseas.

Not all good pineapples can match the price they deserve. Chen Ruyue introduced that the pineapples ordered usually take a period of time to be picked, and the price of pineapples may rise or fall while waiting for maturity. By the moment the fruit is picked, the price is already gone.

Chen Ruyue bluntly stated that change requires courage, but without innovation, it means there is no way out. Nowadays, Nuoxiang Garden has introduced a smart AI agricultural system and built a highly intelligent weather station based on the Internet of Things, which can simultaneously monitor many meteorological factors such as wind direction, wind speed, temperature, humidity, atmospheric pressure, rainfall, ultraviolet radiation, PM2.5 air quality, etc. At the same time, the cooperative is attempting to use intelligent unmanned plant protection machines to scientifically control the spraying of pineapple leaf fertilizer and pesticides - using unmanned aerial vehicle platforms equipped with spraying devices to obtain remote sensing information on crops and accurately apply quantitative and targeted pesticides, which has advantages such as strong adaptability to complex terrain and high operational efficiency.

Nuoxiangyuan Cooperative is also exerting its brand influence, and Chen Ruyue believes that "Pineapple Sea" is a good brand. The construction of the "Nuoxiangyuan Pineapple" brand has invested a lot of effort from Chen Ruyue. In order to achieve standardized management of planting and achieve better quality of pineapple, Chen Ruyue not only cultivated new varieties himself, but also developed a special soil testing formula for pineapple, and created an integrated technology for pineapple water and fertilizer. He also independently developed machines for growing and harvesting pineapple.

In terms of standardized production and sales model, Nuoxiang Garden adopts a six in one business model of "new varieties+standardized management+technical support+packaging quality control+marketing+online services", establishes a mechanism for sharing benefits and risks, organizes dispersed fruit farmers, unifies standard acquisition, unified price strategy, unified channel planning, unified brand operation, and unified market image.

In fact, Xu Wen has a history of over 100 years of pineapple cultivation and is also the starting point of the Maritime Silk Road. Although the planting land is scarce, he will still focus on the pineapple industry and continue to do so, allowing Xu Wen's pineapple fragrance to spread to the world.

[Collection and Writing] Kang Yunyi

[Image] Provided by respondents