Xuwen Muchsweet Produce Cooperatives

Rooted in Xuwen, the "Pineapple Hometown" at the southernmost tip of mainland China, Xuwen Muchsweet Produce Cooperatives has grown over nearly a decade into one of the leading players in China's pineapple industry. Driven by innovation, we have built an efficient, integrated industry chain encompassing planting, processing, and sales, dedicated to delivering premium pineapples and diverse agricultural products to the global market.

We possess standardized planting bases, an export packing facility, pre-cooling storage, automated sorting production lines, and have pioneered pineapple fiber extraction technology. Our business reaches overseas markets including the EU, Canada, Russia, Central Asia, and the Middle East, with annual exports exceeding 2,000 tons. Our product range covers various fruits and vegetables such as pineapples, lychees, passion fruits, dragon fruits, ginger, and garlic.

Recognized for exceptional quality, we has earned honors including the Guangdong-Hong Kong-Macao Greater Bay Area "Vegetable Basket" Production Base and the Guangdong Provincial "YUE" Agricultural Brand Demonstration Base. "NUO" brand products have also achieved National Green Food certification, recognition as a Nationally Famous, Specialized, Excellent, and New Agricultural Product, and protected Geographical Indication status.

Domestically, we maintain close partnerships with top fresh produce platforms such as Pagoda, Freshippo, and MissFresh. We also continuously enhance our brand influence through a comprehensive online sales network including official online stores, Alibaba platforms, and WeChat mini-programs.

We go further by deeply cultivating circular agriculture around the pineapple, maximizing the value of the entire fruit: extracting fiber from pineapple leaves to create textiles and fermenting peels and pomace to produce enzyme-based cleaning products. By turning waste into treasure, we not only create higher added value but also actively promote green transformation and sustainable development in rural communities.

We are grounded in quality and driven by the spirit of innovation. We look forward to partnering with you to jointly create a healthier, greener future.